Customer Lifetime Value (LTV)
Calculate and optimize Customer Lifetime Value for better unit economics. Learn LTV formulas, benchmarks, and how to improve customer value.
All LTV Articles
LTV:CAC Ratio Calculator & Benchmarks 2025: SaaS Unit Economics Guide
Calculate your LTV:CAC ratio with our free calculator. 2025 benchmarks (3:1 gold standard), formulas, and strategies to optimize SaaS unit economics for growth.
Agency Stripe Analytics: Retainer & Project Revenue Tracking 2025
Stripe analytics for agencies: track retainer MRR, project revenue, and client LTV. Optimize pricing, reduce churn, and scale your digital agency profitably.
B2C SaaS Stripe Analytics: Consumer Subscription Tracking 2025
Stripe analytics for B2C SaaS: track consumer MRR, trial conversion, and subscriber LTV. Optimize pricing tiers and reduce voluntary churn for consumer apps.
Consulting Firm Stripe Analytics: Retainer & Project Billing 2025
Stripe analytics for consulting: track retainer MRR, project revenue, and client LTV. Optimize hourly vs value-based pricing and reduce client churn.
Digital Products Stripe Analytics: Course & Download Revenue 2025
Stripe analytics for digital products: track course sales, download revenue, and customer LTV. Optimize pricing for e-books, courses, and digital downloads.
E-commerce Stripe Analytics: Revenue & Subscription Tracking 2025
Stripe analytics for e-commerce: track GMV, subscription box MRR, and customer LTV. Optimize payment flows and reduce cart abandonment with revenue insights.
EdTech Stripe Analytics: Course Revenue & Subscription Tracking 2025
Stripe analytics for EdTech: track course revenue, membership MRR, and student LTV. Optimize pricing, reduce enrollment churn, and scale online education.
Gaming Stripe Analytics: In-Game Purchase & Subscription 2025
Stripe analytics for gaming: track in-game purchase revenue, subscription MRR, and player LTV. Optimize monetization and reduce subscriber churn for games.
HealthTech Stripe Analytics: Platform Subscription Tracking 2025
Stripe analytics for HealthTech: track B2B subscription MRR, per-seat pricing, and provider LTV. Optimize SaaS pricing for healthcare technology platforms.
HRTech Stripe Analytics: Per-Employee Pricing & Revenue 2025
Stripe analytics for HRTech: track per-employee MRR, seat expansion, and company LTV. Optimize usage-based pricing for HR software and payroll platforms.
Mobile App Stripe Analytics: In-App Purchase & Subscription 2025
Stripe analytics for mobile apps: track in-app subscription MRR, trial conversion, and user LTV. Optimize pricing and reduce churn for iOS and Android apps.
Stripe Analytics for SaaS 2025: MRR, Churn & Revenue Metrics Guide
Complete Stripe analytics guide for SaaS: track MRR, ARR, churn rate, and LTV. Learn to optimize subscription revenue with ML-powered payment insights.
Subscription Box Stripe Analytics: D2C Revenue Tracking 2025
Stripe analytics for subscription boxes: track box MRR, skip rates, and subscriber LTV. Optimize fulfillment costs and reduce subscription box churn rates.
HubSpot + Stripe Integration: Sync Revenue Data & Analytics 2025
Connect HubSpot CRM to Stripe for unified revenue analytics. Sync payment data, track customer LTV, and automate MRR reporting in your CRM pipeline.
Magento + Stripe Analytics: E-commerce Revenue Tracking 2025
Connect Magento to Stripe analytics for e-commerce insights. Track order revenue, subscription MRR, and customer LTV from your Magento store.
OpenCart + Stripe Analytics: Store Revenue Tracking 2025
Connect OpenCart to Stripe for e-commerce analytics. Track store revenue, subscription orders, and customer LTV from your OpenCart payment data.
PrestaShop + Stripe Analytics: E-commerce Revenue Guide 2025
Connect PrestaShop to Stripe for e-commerce revenue analytics. Track subscription orders, customer LTV, and payment success rates from your store.
Salesforce + Stripe Integration: CRM Revenue Analytics 2025
Connect Salesforce CRM to Stripe for unified revenue analytics. Sync customer payments, track LTV by account, and automate revenue attribution in your pipeline.
What is Customer Lifetime? Average Duration Formula & Calculator 2025
Customer lifetime explained: formula to calculate average customer duration, SaaS benchmarks, and strategies to extend lifetime for higher LTV.
What is LTV? Customer Lifetime Value Formula & Calculator 2025
LTV (Customer Lifetime Value) explained: formulas, calculator, and SaaS benchmarks. Learn to calculate LTV and optimize the 3:1 LTV:CAC ratio for growth.
SaaS Metrics Benchmarks 2025: Compare Your Stripe Performance
Benchmark SaaS metrics against industry standards: MRR growth, churn rate, LTV:CAC ratio, and NRR benchmarks. See how your Stripe data compares.
LTV Calculation Guide 2025: Customer Lifetime Value Formula
Calculate LTV from Stripe data: customer lifetime value formula, ARPU × customer lifespan method, and cohort-based LTV. Optimize LTV:CAC ratio.
SaaS Unit Economics Guide 2025: LTV, CAC & Payback Period
Measure unit economics from Stripe: calculate LTV:CAC ratio, payback period, and customer profitability. Optimize for sustainable growth.
Reduce CAC Guide 2025: Lower Customer Acquisition Cost
Reduce CAC with Stripe data: optimize conversion, identify high-LTV channels, and improve LTV:CAC ratio. Cut acquisition costs by 25%.
Stripe Subscription Metrics 2025: Churn, LTV & Retention
Track subscription metrics in Stripe: monitor churn rate, LTV, NRR, and subscription health. Essential SaaS subscription analytics guide.
UBP & Customer LTV 2025: Lifetime Value in Usage Pricing
How usage-based pricing impacts LTV: calculate lifetime value with variable revenue, track customer expansion, and optimize UBP for higher LTV.
Failed Payments & LTV 2025: Measure Revenue Impact
Quantify payment failure impact on LTV: calculate lost revenue, model recovery scenarios, and prioritize dunning investments.
Payment Failure True Cost 2025: Beyond Lost Revenue Analysis
Calculate the full cost of payment failures: lost revenue, recovery costs, customer lifetime value impact, and operational overhead. Framework with industry benchmarks.
Acquisition Channel Cohort Analysis 2025: LTV & Retention by Marketing Source
Analyze cohorts by acquisition channel to track LTV and retention by source. Learn to identify best-performing channels with cohort-based attribution and optimize CAC.
Why Your LTV is Wrong: Gross Margin Matters
Why Your LTV is Wrong: Gross Margin Matters. Most LTV calculations ignore gross margin, dramatically overstating customer value. Learn to calcula...
LTV:CAC Ratio 2025: Avoiding False Positives That Mislead Investors
Avoid LTV:CAC calculation errors: false positives from flawed LTV assumptions, understated CAC, timing mismatches, and cohort selection problems. Get accurate unit economics.
SaaS Metrics for Early-Stage Startups
Essential SaaS metrics for pre-seed to Series A: MRR, churn, LTV, CAC. Focus on what matters at your stage and avoid metric complexity traps.
Metrics That Matter for Series A Fundraising
Series A metrics: $1-3M ARR, 2-3x growth, >100% NRR, <5% churn, >3:1 LTV:CAC. Prepare your metrics story for investor conversations.
Predictive LTV Models 2025: Forecast Customer Lifetime Value
Predict customer LTV: ML models, cohort-based projections, and early indicators. Forecast lifetime value from first 30 days of behavior.