Customer Lifetime Value (LTV)
Calculate and optimize Customer Lifetime Value for better unit economics. Learn LTV formulas, benchmarks, and how to improve customer value.
4articles on this topic
All LTV Articles
LTV
14 min readLTV:CAC Ratio Calculator & Benchmarks 2026: SaaS Unit Economics Guide
Calculate your LTV:CAC ratio with our free calculator. 2026 benchmarks (3:1 gold standard), formulas, and strategies to optimize SaaS unit economics for growth.
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LTV
14 min readSaaS Metrics for Early-Stage Startups
Essential SaaS metrics for pre-seed to Series A: MRR, churn, LTV, CAC. Focus on what matters at your stage and avoid metric complexity traps.
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LTV
12 min readMetrics That Matter for Series A Fundraising
Series A metrics: $1-3M ARR, 2-3x growth, >100% NRR, <5% churn, >3:1 LTV:CAC. Prepare your metrics story for investor conversations.
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LTV
13 min readBest SaaS Metrics Dashboard Tools (2026 Comparison)
Compare the best SaaS metrics dashboard tools for tracking MRR, churn, LTV and more. Detailed reviews with pricing, features, and recommendations for every stage.
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