QuantLedger has been decommissioned. Blog content remains available for reference. Learn more
Back to Blog
Analytics Deep Dive
Cohort Analysis Masterclass
Master cohort analysis with 2+ guides. From basic retention curves to AI-powered predictions, understand your customers deeply.
2+ GuidesSegmentation StrategiesRetention Benchmarks
What is Cohort Analysis?
Cohort analysis groups customers by shared characteristics (like signup month) and tracks their behavior over time. This reveals retention patterns that aggregate metrics hide.
| Cohort | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|
| Jan 2025 | 100% | 85% | 78% | 74% | 71% | 69% |
| Feb 2025 | 100% | 82% | 75% | 70% | 67% | - |
| Mar 2025 | 100% | 88% | 82% | 78% | - | - |
March cohort shows higher retention - what changed? This is the power of cohort analysis.
Cohort Fundamentals
Start here to understand the basics of cohort analysis.
Retention & Benchmarks
Understand retention curves and compare against industry standards.
Segmentation Strategies
Segment cohorts by channel, geography, company size, and more.
Advanced & AI-Powered
ML-powered predictions and behavioral cohort analysis.