SaaS Metrics Glossary
Master the 30+ key performance indicators that drive SaaS success. Each guide includes formulas, benchmarks, and practical examples.
$Revenue Metrics
Track your recurring revenue streams and understand revenue composition.
What is ACV? Annual Contract Value Formula & Calculator 2025
ACV (Annual Contract Value) explained: formula, calculator, and SaaS benchmarks. Learn to calculate ACV vs ARR and optimize contract value for B2B SaaS.
Learn moreWhat is ARPU? Average Revenue Per User Formula & Calculator 2025
ARPU (Average Revenue Per User) explained: formula, calculator, and SaaS benchmarks. Learn to calculate and increase ARPU for subscription revenue growth.
Learn moreWhat is ARR? Annual Recurring Revenue Formula & Calculator 2025
ARR (Annual Recurring Revenue) explained: formula, calculator, and 2025 benchmarks. Learn how to calculate ARR for SaaS and track year-over-year growth.
Learn moreWhat is Contraction MRR? Downgrade Revenue Formula & Prevention 2025
Contraction MRR explained: formula, tracking, and prevention strategies. Learn to measure revenue lost from downgrades and reduce contraction for better NRR.
Learn moreWhat is Expansion MRR? Upsell & Cross-Sell Revenue Guide 2025
Expansion MRR explained: formula, calculator, and strategies. Learn to track upsell and cross-sell revenue for achieving 100%+ Net Revenue Retention.
Learn moreWhat is MRR? Monthly Recurring Revenue Formula & Calculator 2025
MRR (Monthly Recurring Revenue) explained: formula, calculator, and SaaS benchmarks. Learn to calculate and track MRR for subscription business growth.
Learn more%Retention Metrics
Measure customer and revenue retention to understand business health.
What is Churn Rate? SaaS Formula, Benchmarks & Calculator 2025
Churn rate explained: formula, calculator, and 2025 SaaS benchmarks (3.5% B2B average). Learn to calculate customer and revenue churn, plus reduction strategies.
Learn moreWhat is Cohort Retention? SaaS Analysis Guide & Calculator 2025
Cohort retention analysis explained: methodology, calculator, and SaaS benchmarks. Learn to build retention curves and identify customer behavior patterns by signup cohort.
Learn moreWhat is Dollar Retention? NDR Formula & Benchmarks 2025
Dollar Retention (NDR) explained: formula, calculator, and 2025 benchmarks. Learn to measure net dollar retention and why 100%+ indicates healthy SaaS growth.
Learn moreWhat is GRR? Gross Revenue Retention Formula & Benchmarks 2025
GRR (Gross Revenue Retention) explained: formula, calculator, and 2025 SaaS benchmarks. Learn the difference between GRR and NRR for measuring retention.
Learn moreWhat is Logo Retention? Customer Retention Rate Formula 2025
Logo Retention (customer count retention) explained: formula, calculator, and SaaS benchmarks. Learn the difference between logo retention vs dollar retention.
Learn moreWhat is NRR? Net Revenue Retention Formula & Benchmarks 2025
NRR (Net Revenue Retention) explained: formula, calculator, and 2025 benchmarks (100%+ good, 120%+ elite). The most critical SaaS metric for sustainable growth.
Learn moreGrowth Metrics
Track growth velocity and efficiency with these key indicators.
What is CAGR? Compound Annual Growth Rate Formula & Calculator 2025
CAGR (Compound Annual Growth Rate) explained: formula, calculator, and SaaS benchmarks. Learn to calculate revenue CAGR for investor reporting and forecasting.
Learn moreWhat is CMGR? Compound Monthly Growth Rate Formula & Calculator 2025
CMGR (Compound Monthly Growth Rate) explained: formula, calculator, and SaaS benchmarks. Learn to calculate and report monthly growth for investors and board meetings.
Learn moreWhat is SaaS Growth Rate? MRR Growth Formula & Calculator 2025
SaaS Growth Rate explained: MoM and YoY formulas, calculator, and benchmarks (10-20% MoM for early-stage). Learn to calculate and accelerate revenue growth.
Learn moreWhat is SaaS Magic Number? Sales Efficiency Formula & Calculator 2025
SaaS Magic Number explained: formula (QoQ ARR Growth / Prior Quarter S&M Spend), calculator, and benchmarks. Above 0.75 means efficient sales spend.
Learn moreWhat is SaaS Quick Ratio? Growth Efficiency Formula & Calculator 2025
SaaS Quick Ratio explained: formula (New + Expansion MRR / Churned + Contraction MRR), calculator, and benchmarks. A ratio above 4 indicates healthy growth efficiency.
Learn moreWhat is the Rule of 40? SaaS Growth Formula & Calculator 2025
Rule of 40 explained: formula (growth rate + profit margin ≥ 40%), calculator, and SaaS benchmarks. Learn why investors use Rule of 40 to evaluate SaaS health.
Learn moreUnit Economics
Understand the fundamental economics of acquiring and retaining customers.
What is Burn Rate? SaaS Startup Formula & Calculator 2025
Burn rate explained: formula, calculator, and startup benchmarks. Learn gross vs net burn rate, runway calculation, and how to optimize cash burn for SaaS.
Learn moreWhat is CAC? Customer Acquisition Cost Formula & Benchmarks 2025
CAC (Customer Acquisition Cost) explained: formula, calculator, and 2025 benchmarks ($702 B2B SaaS average). Learn to calculate and reduce CAC for better unit economics.
Learn moreWhat is CAC Payback Period? Formula & SaaS Benchmarks 2025
CAC Payback Period explained: formula, calculator, and 2025 benchmarks (12-18 months ideal). Learn to calculate payback period and improve SaaS unit economics.
Learn moreWhat is SaaS Gross Margin? Formula & Benchmarks 2025 (70-80% Target)
SaaS Gross Margin explained: formula, calculator, and 2025 benchmarks (70-80% is healthy). Learn to calculate and improve gross margin for better unit economics.
Learn moreWhat is LTV? Customer Lifetime Value Formula & Calculator 2025
LTV (Customer Lifetime Value) explained: formulas, calculator, and SaaS benchmarks. Learn to calculate LTV and optimize the 3:1 LTV:CAC ratio for growth.
Learn moreWhat is Net Profit Margin? SaaS Formula & Benchmarks 2025
Net Profit Margin for SaaS explained: formula (Net Income / Revenue), calculator, and benchmarks. Learn to measure profitability and optimize for the Rule of 40.
Learn moreWhat is CAC Payback Period? SaaS Formula & Benchmarks 2025
CAC Payback Period explained: formula (CAC / MRR per Customer), calculator, and 2025 benchmarks (12-18 months ideal). Measure sales efficiency and unit economics.
Learn moreWhat is Revenue Per Employee? SaaS Efficiency Metric & Benchmarks 2025
Revenue Per Employee explained: formula (ARR / Headcount), calculator, and 2025 SaaS benchmarks ($150K-$300K typical). Measure operational efficiency and scale.
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