Customer Acquisition Cost (CAC)
Master Customer Acquisition Cost calculation and optimization. Learn CAC formulas, benchmarks, and strategies to reduce acquisition costs.
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All CAC Articles
LTV:CAC Ratio Calculator & Benchmarks 2025: SaaS Unit Economics Guide
Calculate your LTV:CAC ratio with our free calculator. 2025 benchmarks (3:1 gold standard), formulas, and strategies to optimize SaaS unit economics for growth.
What is CAC? Customer Acquisition Cost Formula & Benchmarks 2025
CAC (Customer Acquisition Cost) explained: formula, calculator, and 2025 benchmarks ($702 B2B SaaS average). Learn to calculate and reduce CAC for better unit economics.
What is CAC Payback Period? Formula & SaaS Benchmarks 2025
CAC Payback Period explained: formula, calculator, and 2025 benchmarks (12-18 months ideal). Learn to calculate payback period and improve SaaS unit economics.
What is LTV? Customer Lifetime Value Formula & Calculator 2025
LTV (Customer Lifetime Value) explained: formulas, calculator, and SaaS benchmarks. Learn to calculate LTV and optimize the 3:1 LTV:CAC ratio for growth.
What is CAC Payback Period? SaaS Formula & Benchmarks 2025
CAC Payback Period explained: formula (CAC / MRR per Customer), calculator, and 2025 benchmarks (12-18 months ideal). Measure sales efficiency and unit economics.
SaaS Metrics Benchmarks 2025: Compare Your Stripe Performance
Benchmark SaaS metrics against industry standards: MRR growth, churn rate, LTV:CAC ratio, and NRR benchmarks. See how your Stripe data compares.
LTV Calculation Guide 2025: Customer Lifetime Value Formula
Calculate LTV from Stripe data: customer lifetime value formula, ARPU × customer lifespan method, and cohort-based LTV. Optimize LTV:CAC ratio.
SaaS Unit Economics Guide 2025: LTV, CAC & Payback Period
Measure unit economics from Stripe: calculate LTV:CAC ratio, payback period, and customer profitability. Optimize for sustainable growth.
Reduce CAC Guide 2025: Lower Customer Acquisition Cost
Reduce CAC with Stripe data: optimize conversion, identify high-LTV channels, and improve LTV:CAC ratio. Cut acquisition costs by 25%.
Acquisition Channel Cohort Analysis 2025: LTV & Retention by Marketing Source
Analyze cohorts by acquisition channel to track LTV and retention by source. Learn to identify best-performing channels with cohort-based attribution and optimize CAC.
Power User Identification 2025: Behavioral Cohorts for Champions & Expansion
Identify power users with behavioral cohorts: usage thresholds, engagement patterns, and champion characteristics. Learn to nurture top customers for expansion and advocacy.
Acquisition Cost by Cohort Tracking
Complete guide to acquisition cost by cohort tracking. Learn best practices, implementation strategies, and optimization techniques for SaaS businesses.
CAC Calculation Mistakes: The Timing Problem
CAC Calculation Mistakes: The Timing Problem. CAC calculation seems simple but timing errors are common. The wrong approach can make unprofitable ...
LTV:CAC Ratio 2025: Avoiding False Positives That Mislead Investors
Avoid LTV:CAC calculation errors: false positives from flawed LTV assumptions, understated CAC, timing mismatches, and cohort selection problems. Get accurate unit economics.
CAC Payback Period Calculator 2025: Formula & Benchmarks
Calculate CAC payback: CAC / (ARPU × Gross Margin). Target <12 months for SMB, <18 for enterprise. Payback period optimization guide.
SaaS Metrics for Early-Stage Startups
Essential SaaS metrics for pre-seed to Series A: MRR, churn, LTV, CAC. Focus on what matters at your stage and avoid metric complexity traps.
Metrics That Matter for Series A Fundraising
Series A metrics: $1-3M ARR, 2-3x growth, >100% NRR, <5% churn, >3:1 LTV:CAC. Prepare your metrics story for investor conversations.