Customer Acquisition Cost (CAC)

Master Customer Acquisition Cost calculation and optimization. Learn CAC formulas, benchmarks, and strategies to reduce acquisition costs.

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LTV
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All CAC Articles

CAC
14 min read

LTV:CAC Ratio Calculator & Benchmarks 2026: SaaS Unit Economics Guide

Calculate your LTV:CAC ratio with our free calculator. 2026 benchmarks (3:1 gold standard), formulas, and strategies to optimize SaaS unit economics for growth.

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CAC
14 min read

SaaS Metrics for Early-Stage Startups

Essential SaaS metrics for pre-seed to Series A: MRR, churn, LTV, CAC. Focus on what matters at your stage and avoid metric complexity traps.

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CAC
12 min read

Metrics That Matter for Series A Fundraising

Series A metrics: $1-3M ARR, 2-3x growth, >100% NRR, <5% churn, >3:1 LTV:CAC. Prepare your metrics story for investor conversations.

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