Smart Dunning 2025: Optimal Retry Logic for Failed Payments
Smart dunning retry logic: when to retry failed payments, optimal timing, and ML-powered optimization. Recover 30-50% of failed payments.
Tom Brennan
Revenue Operations Consultant
Tom is a revenue operations expert focused on helping SaaS companies optimize their billing, pricing, and subscription management strategies.
Based on our analysis of hundreds of SaaS companies, failed payments cause 20-40% of involuntary churn. Smart dunning logic can recover 30-50% of failed payments with the right retry strategy.
Understanding Payment Failures
Optimal Retry Timing
Retry Frequency Best Practices
Intelligent Retry Optimization
Frequently Asked Questions
How many times should I retry failed payments?
4-6 attempts over 2-3 weeks is optimal for most businesses. Monitor recovery rates and adjust based on your specific customer base.
What is the best time of day to retry?
Morning retries (6-9 AM customer local time) often perform best, but test with your specific customer base. Avoid late night retries.
Key Takeaways
Smart dunning is one of the highest ROI investments in revenue operations. Even small improvements in recovery rates significantly impact bottom line.
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