Churn RateCalculator
Calculate customer churn, revenue churn, and net revenue retention. Compare against industry benchmarks and find strategies to improve retention.
Calculate Your Churn
Enter your monthly metrics below
Customer Metrics
Revenue Metrics
Include downgrades in MRR Lost. Expansion includes upgrades and add-ons from existing customers.
Your Results
Your churn metrics and benchmarks
Pro Tip
Focus on expansion revenue through upsells to achieve net negative churn.
Industry Benchmarks
| Industry | Monthly Churn | Target NRR | Your Position |
|---|---|---|---|
| Enterprise SaaS | 0.5% | 120% | |
| Mid-Market SaaS | 1.5% | 105% | |
| SMB SaaS | 3.5% | 95% | |
| B2C Subscription | 6% | 85% | |
| Consumer Apps | 8% | 80% |
How to Reduce Churn
Improve Onboarding
Help customers achieve value quickly. First 90 days are critical for retention.
Proactive Support
Identify at-risk customers early using usage data and health scores.
Regular Check-ins
Schedule QBRs and success reviews to ensure ongoing value delivery.
Gather Feedback
Use NPS surveys and exit interviews to understand why customers leave.
Build Stickiness
Create integrations, workflows, and features that increase switching costs.
Win-back Campaigns
Re-engage churned customers with targeted offers and product updates.
Frequently Asked Questions
What is churn rate?
Churn rate measures the percentage of customers or revenue lost during a specific period. It's one of the most important metrics for subscription businesses as it directly impacts growth and valuation.
What's the difference between customer churn and revenue churn?
Customer churn counts the percentage of customers who cancel, while revenue churn measures the percentage of MRR lost. Revenue churn is often more important as losing a large customer impacts revenue more than losing multiple small ones.
What is Net Revenue Retention (NRR)?
NRR measures how much revenue you retain from existing customers, including expansion. An NRR above 100% means your existing customer base is growing even without new customers. Top SaaS companies have NRR of 120%+.
What is a good churn rate?
For B2B SaaS: Under 5% annual (0.4% monthly) is excellent. For SMB: 3-5% monthly is acceptable. For B2C: Under 7% monthly is good. Enterprise software often sees under 1% annual churn.
How can I reduce churn?
Focus on: Better onboarding, proactive customer success, identifying at-risk customers early, improving product value, gathering and acting on feedback, and implementing win-back campaigns.
Want to predict churn before it happens?
QuantLedger uses ML to identify at-risk customers and predict churn before cancellation. Get automated alerts and actionable insights to save revenue.